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One of the messages which LIFE-SHARE has tried to communicate is the importance of giving staff working in collaborative ventures a mandate to innovate. Collaboration draws in the greatest benefits when the process of collaborating itself starts to generate new ideas and understandings. Collaboration can become something more than just doing the same things we have always done separately, but doing them together; it can become a means of innovating. This is a key feature of the Collaboration Continuum model which we have used as a guide to generate consortial digitisation models for the White Rose libraries. However, for this to happen there needs to be a management structure in place with the right balance between steering and empowerment of staff engaged in collaboration activities. It also depends on the breaking of established routines/processes: the job of management is also to encourage staff to look beyond current ways of doing things.